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HCE launches products featuring ergonomic designs and integrating advanced technologies and promotes smart construction using Hyundai Connect, a total solution for effective equipment operation based on ICT. In addition, Hyundai Construction Equipment is giving fresh impetus to the development of future eco-friendly energy solutions, such as electric excavators and hydrogen fuel cell forklifts, together with autonomous-driving forklifts.

HCE promotes the exchange of technology information through industrial-educational cooperation and between its internal research institute and overseas companies, in order to develop new technologies such as simulation programs, automatic excavation control systems, ergonomics technologies and special specifications for each functional field. Hyundai Construction Equipment aims to diversify its product advertising in order to increase customer trust and to strengthen the Financing function so as to expand its financial support services for customers. Hyundai Construction Equipment actively implements innovative marketing strategies, such as providing product information, technical information and parts support via its Internet web channel, to respond to customer needs promptly. The company is also dedicated to continuously expanding its markets by increasing direct exports to develop new markets, while securing outstanding dealers and recruiting new dealers for sales close to the market.